SOURCE: Third Degree Advertising
DURHAM, NC–(Marketwire – July 27, 2010) – On the heels of significant Midwest success, Third Degree Advertising is now offering its healthcare-oriented internal communications expertise on a national scale — starting with the East Coast.
“Strong brands start on the inside, and all positive outward change must first be embraced internally,” said Third Degree CEO Roy Page. Third Degree has helped healthcare organizations improve their brands by taking a unique, tailored approach to defining culture and creating opportunities for fruitful conversation between staff and doctors.
One of the key tools for introducing a brand internally is a Culture Book, outlining either a new or updated visual identity as well as the philosophical standards of the strategic branding initiative. “Culture Books can be short and sweet, or comprehensive and corporate,” said Page.
Jackson County Memorial Hospital
Third Degree worked closely with Jackson County Memorial Hospital to develop their new strategic branding platform, which depended entirely on the buy-in of hospital employees. “This is My Hospital” was launched with an open house event to which staff, patients and community members were invited. Elements of this custom program included an employee Culture Book, a community newsletter, a redeveloped social website, and a Facebook page which helped promote JCMH’s culture both internally and to the community that JCMH serves.
Unity Health Center
Unity Health Center has a strong, community-focused brand. Third Degree developed their positioning: “It starts at the center,” to communicate how patients and employees are at the core of Unity’s commitment to greater health care in the local community. Their internal integrated marketing launch took place in a Unity town-hall style meeting where a brand video, specialty brochure and T-shirts with brand artwork were shared with all levels of staff. The Unity Culture Book, “It Starts with You” informed staff about the new brand and special programs like their teamwork-building paper puzzle pieces and “brag boxes” to recognize co-worker excellence.
About Third Degree
Third Degree (www.thirddegreeadv.com) fosters more effective doctor-staff communication, and greater patient satisfaction. Third Degree provides strategic marketing research and planning, public relations, media planning and buying, and creative integrated marketing services for print, broadcast, and web-based applications. Based in Oklahoma City, OK and now Durham, NC, the agency works with clients in numerous industries across the U.S.
For more information contact Roy Page at [email protected] or call 1-888-871-3729.
Roy Page
Email Contact
1-888-871-3729