Pharos Innovations Recognizes Industry Association Rebranding Effort

NORTHFIELD, IL–(Marketwire – September 22, 2010) – Pharos Innovations today congratulated the Care Continuum Alliance on the launch of its new brand and ongoing work on behalf of organizations and individuals providing healthcare at all stages of well-being.

The Care Continuum Alliance, established in 1999 as the Disease Management Association of America, has completed its transition to a new name and brand that reflect the industry’s evolution toward care across the continuum of health, from wellness and prevention to care management and more complex interventions.

Pharos Innovations, a Care Continuum Alliance member represented on the association’s Board of Directors, provides a unique IVR and Web-based remote patient monitoring/behavior change technology through its Tel-Assurance^® program.

“The continuum of care is as much about keeping the healthy well and minimizing health risks as it is about managing specific conditions,” said Randall E. Williams, MD, CEO of Pharos Innovations. “With its new brand, the Care Continuum Alliance captures the broad variety and value of programs and products we and other CCA members provide.”

Care Continuum Alliance (CCA) members are uniquely positioned to contribute to new models of care and the drive toward wellness, prevention and health information technology spurred by federal reform initiatives. Pharos Innovations and other CCA members offer extensive expertise in health risk assessment, innovative technologies to promote healthful behaviors, care coordination across multiple settings and physician collaborations — skills and activities at the core of the reform law.

Pharos Innovations will exhibit this year at The Forum 10, the annual meeting of the Care Continuum Alliance, Oct. 13 to 15, in Washington, D.C. Visit Pharos at booth #416, at the Hilton Washington hotel, the Forum host site. Learn more about the Forum at TheForum10.org.

About Pharos Innovations
Pharos Innovations is actively involved in transforming the U.S. healthcare delivery system. Pharos offers IVR and Web-based behavior change services and tools that enable payers and providers to cost-effectively and efficiently manage their chronic care population.

Pharos’ main offering, Tel-Assurance, engages, motivates and drives improved self-care. Through Tel-Assurance, participants self-report their health status daily through the phone or Web. This unique approach actively engages individuals with chronic conditions in their healthcare and provides care managers/nurses with real-time information to intervene before symptoms escalate. Tel-Assurance has been proven an effective way to reduce avoidable, all-cause hospital admissions and readmissions and reduce overall healthcare costs among diverse populations.

The Pharos’ solution is strongly validated to show measured clinical improvement and financial impact, is the recipient of the prestigious American Heart Association National Outcomes award and was selected for the first ever National Institutes of Health (NIH) sponsored evaluation of remote monitoring interventions. For more information visit www.pharosinnovations.com or join in on the discussion at our blog, www.thecollaborativeforum.com.

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