SOURCE: Mindbloom, Inc.
SEATTLE, WA–(Marketwire – August 3, 2010) – Mindbloom, Inc. today announced a strategic partnership with Sacramento State ‘s health and wellness facility, also known as The WELL (Wellness, Education, Leisure, Lifestyle), that will leverage Mindbloom technology to enhance the effectiveness of the campus’ 7 Dimensions of Wellness Program.
The Well serves approximately 28,000 faculty, staff and students and is designed to support health-promoting behaviors and healthy life-balance choices. Mindbloom’s enterprise platform enables The WELL to insert its proprietary content into the Mindbloom platform to create a customized experience that encourages users to make their healthy behaviors an everyday priority.
“The WELL’s program is a perfect fit for our enterprise platform,” said Chris Hewett, Mindbloom’s founder and executive producer. “By fusing great content within an easy-to-use format, we’ve created a wellness and personal development experience that’s simple, fun and effective. The combination of the university’s framework and our Life Game™ platform will deeply engage students, faculty and staff in ways that can actually establish and sustain healthy habits.”
Mindbloom.com is a social Life Game — a new genre of online experiences that motivate and activate people in their quest for health and wellness, life balance and meaningful relationships. By combining proven personal development concepts with gaming mechanics and social networking support, Mindbloom creates an immersive, personalized, online experience where users choose and accomplish small steps that produce meaningful results. Its enterprise platform allows content providers, wellness programs, and health-oriented communities to embed the Mindbloom experience into their own website, customize their users’ experience, incorporate their proprietary content, and extend both their core philosophy and their brand.
“Incorporating the Mindbloom enterprise platform takes our 7 Dimensions of Wellness Program to a higher level,” said Mirjana Gavric, director of The WELL. “It helps us personalize our information and its experiential engagement and social networking support make it a perfect fit for the members of the Sacramento State community.”
Mindbloom Launches Enterprise Platform
The WELL at Sacramento State is a 151,000-square-foot-facility that’s scheduled to open September 2, 2010. Its 7 Dimensions of Wellness Program helps participants explore and balance all aspects of their lives, toward creating and maintaining optimal wellness.
“Mindbloom’s enterprise platform is an important part of our business model,” said Brent Poole, Mindbloom’s CEO. “Partnering with academically grounded and well developed programs like The 7 Dimensions of Wellness allows us to connect with people who have decided they want to take more responsibility for their own health, and who want a little extra help to take small steps toward things that they care about.”
Because the Mindbloom experience is effective in motivating and supporting people to make and sustain personal change, Mindbloom’s enterprise platform will be attractive to any company, association, organization, or community seeking to support its members to make personal change toward healthier lifestyles. It is an excellent business solution for corporate wellness companies, employee benefit departments, health systems, insurance networks, and wellness programs.
About Mindbloom
Mindbloom, Inc. is located in Seattle, Wash. and was founded in 2008. The company provides an online service, The Mindbloom Life Game™, which offers an interactive, fun and rewarding way to focus priorities around health and wellness. The service includes components of casual gaming, social networking and personal media sharing. It was built by former executives and developers from Amazon, Monolith, AOL, Microsoft, Vulcan and Adobe. Users have found Mindbloom to be an effective way to manage personal intentions and goal setting. The mission of the company and the game itself is to inspire and motivate people to live a healthy, balanced and meaningful life. Mindbloom offers a free-to-play version which requires the user to “earn” their way through the experience and a Professional version in which users are able to add content (actions, images, goals) at will. There are currently two subscription levels for this service priced at $39/year or $89 for a lifetime. Mindbloom also offers completely customized and white-label solutions for enterprise organizations. For more information, please visit www.mindbloom.com
About The WELL at California State University, Sacramento
The WELL will be a 151,000-square-foot multi-use facility with multi-activity courts, weight and fitness rooms, climbing wall, indoor track, and a new student health center. Sacramento State students will be able to exercise, participate in group recreational activities, access healthcare services, study and socialize. The WELL mission statement, “Lifetime wellness through collaboration, education and innovation sets the tone for a renewed and vibrant campus life. It will also be a resource for faculty and staff as it offers a host of cutting-edge fitness, recreation, and athletic opportunities. For more information about The WELL, please visit http://www.thewell.csus.edu/
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