Maureen Thompson Named Vice President of Human Resources for Rural/Metro Corporation

SCOTTSDALE, AZ–(Marketwire – July 12, 2010) –  Rural/Metro Corporation (NASDAQ: RURL) announced today that senior human resources executive Maureen Thompson, 49, has joined the Company to lead strategic and corporate human resources throughout the enterprise.

Michael P. DiMino, President and Chief Executive Officer, said, “Maureen is a highly regarded human resources leader with an extensive record of strategic and operational experience in large organizations across a variety of industries. She is a results-driven, operationally motivated leader who is adept at communication and collaboration at every level of an organization. We are very pleased to welcome her to Rural/Metro.”

In her role at Rural/Metro, Ms. Thompson will be responsible for all human resources leadership, strategy and direction, including employee relations, training, recruiting, compensation, benefits, organizational management, and policy and procedure development. She will report directly to the CEO.

Ms. Thompson has a demonstrated track record of working with large consumer product and retail organizations, including Retail HR Strategic Business Partner for The Goodyear Tire and Rubber Company, the world’s largest tire company with annual sales of $18 billion, from 2006 to 2009. From 2002 to 2006, she was Vice President of Human Resources for LESCO Inc., a $585 million public company that was the nation’s largest distributor of landscape and lawn care products (now an operating company of John Deere). Prior to that, Ms. Thompson was Vice President of Human Resources for Alamo Local Market Division, a division of ANC Retail Corporation, from 2000 to 2002.

“I am excited about this great opportunity and look forward to building a best-in-class human resources team that focuses on both strategic and tactical solutions that will support Rural/Metro’s organizational growth in the future,” Ms. Thompson said.

About Rural/Metro

Rural/Metro Corporation provides emergency and non-emergency ambulance services and private fire protection services in 20 states and approximately 400 communities throughout the United States. For more information, visit the Company’s web site at www.ruralmetro.com.

SAFE HARBOR PROVISIONS FOR FORWARD-LOOKING STATEMENTS

The foregoing reflects the Company’s views about its future financial condition, performance and other matters that constitute “forward-looking” statements as such term is defined by the federal securities laws. Many of these statements can be found by looking for words such as “believe,” “anticipate,” “expect,” “plan,” “intend,” “may,” “should,” “will likely result,” “continue,” “estimate,” “project,” “goals,” or similar words used herein in connection with any discussions of future operating or financial performance or business prospects. We may also make forward-looking statements in our earnings reports filed with the Securities and Exchange Commission, earnings calls and other investor communications. These forward-looking statements are subject to the safe harbor protection provided by federal securities laws. These forward-looking statements are subject to numerous risks, uncertainties and assumptions, including those relating to the Company’s future business prospects, future growth plans and future operating results. In addition, the Company may face risks and uncertainties related to other factors that are listed in its periodic reports filed under the Securities Exchange Act. Although the Company believes the expectations reflected in its forward-looking statements are based upon reasonable assumptions, because the statements are subject to risks and uncertainties, the Company can give no assurance that its expectations will be attained or that actual developments and results will not materially differ from those expressed or implied by the forward-looking statements. Readers are cautioned not to place undue reliance on the statements, which speak only as of the date hereof. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as may be required by law.

(RURL/G)