SOURCE: Life Uniform
ST. LOUIS, MO–(Marketwire – September 22, 2010) – Life Uniform, the leader for today’s healthcare fashion trends, will be launching a new and exclusive collection of Laura Ashley medical apparel on September 30th, 2010 nationwide. Building on a tradition of providing fashion-forward styles, innovative products, the most popular brands, and exclusive styles for 45 years, Life Uniform will introduce their latest fashion in medical scrubs under the Laura Ashley name. Laura Ashley has granted exclusive licensing rights to Life Uniform to design, manufacture, and sell medical scrub tops and pants through their retail outlets and online.
“The Life Uniform and Laura Ashley collaboration is a great opportunity to offer consumers fashionable, affordable, and premium quality medical apparel that encompasses the essence of two great brands,” says Life Uniform’s President and CEO Jim Rudd. “We are excited to bring another fashion choice to our customers who look for distinctive designs that reflect their own individual style.”
“The field of healthcare is dominated by women who are looking for styles and colors that reflect their individual personalities,” says Laura Ashley Vice President of Licensing Penne Cairoli. “We believe the classic yet contemporary style of Laura Ashley will resonate exceptionally well with so many of the dedicated professionals throughout this field.”
The new Laura Ashley medical scrubs can be found in all Life stores and online beginning September 30th, 2010 with a special in-store celebration on that day to include refreshments and drawings.
About Life Uniform
Life Uniform, headquartered in St. Louis, MO, has been providing fashionable medical uniforms and accessories since 1965. With nearly 200 stores nationwide, on premise hospital stores and a sophisticated online store, Life Uniform is a one-stop shopping destination for all healthcare apparel, medical uniforms, scrubs, nurses shoes, lab coats, hosiery and healthcare accessory needs. Life Uniform represents top brands including Cherokee, Dickies, Barco, Landau, Koi, Dansko and many others, including exclusive merchandise that only Life carries including the new Laura Ashley line of medical scrubs. They also sell their own product line, Life Uniform, which reflects the Life philosophy of STYLE and VALUE.
For more information, visit Life Uniform or call Deb Weis, VP of Marketing at 314-824-2906.
About Laura Ashley
Laura Ashley, Inc., headquartered in Fort Mill, S.C., is the master franchising and licensing holder of the Laura Ashley brand in North and South America. The company strives to be the ultimate destination brand for home products, women’s wear and children’s wear. Licensed categories include bed linen, mattresses, women and children’s clothing and accessories, and much more. For additional information visit www.lauraashley-usa.com.
Contact:
Deb Weis
VP of Marketing
314-824-2906