SOURCE: Find the AAAnswers
Series Provides the Facts About AAA From Physicians, Industry Experts, Patients and Caregivers
SAN FRANCISCO, CA–(Marketwire – August 4, 2010) – Find the AAAnswers, a multi-faceted public education campaign designed to raise awareness of abdominal aortic aneurysms (AAA) and drive at-risk individuals to be screened, today announced the launch of a podcast and video series. Find the AAAnswers developed the series as an alternate avenue to educate consumers about AAA risk factors, and encourage at-risk individuals to be screened for the disease.
Podcast segments will cover a range of topics including:
- AAA survivor stories from patients and family members
- AAA in the news
- Tips for prevention and management of the disease
The first podcast in the series is currently available at http://www.slideshare.net/FindtheAAAnswers/podcast-1 and features a discussion with Find the AAAnswers Coalition partners Dr. Thomas Maldonado and Karen Fitzgerald, NP. Dr. Maldonado, a representative of Peripheral Vascular Surgery Society (PVSS), is also Chief of Vascular Surgery at Bellevue Hospital and Associate Professor of Surgery at NYU School of Medicine. He will provide listeners with an overview of AAA, explain who is potentially at-risk for the disease, and why it is known as a silent killer. Fitzgerald, a member of the Society for Vascular Nursing and Director of Nursing for The Vascular Group, PLLC, discusses the process of an AAA screening, how to discuss AAA with a loved one, and where to turn for more resources.
New podcast segments will be added monthly and available for download on www.FindtheAAAnswers.org and additional audio channels including iTunes and Podcast Alley.
The first Find the AAAnswers webisode launched today and features impromptu, “man-on-the-street” style interviews with passersby in San Francisco to assess their level of awareness of AAA. Upcoming videos in the series will include behind the scenes looks at local AAA screening events and one-on-one chats with Campaign spokesperson and NFL legend, Joe Theismann. New videos will be added to the series monthly, and available for viewing on the Campaign’s YouTube channel.
Both series will also provide consumers with an opportunity to interact with Find the AAAnswers spokespersons, medical experts and AAA survivors by allowing them to submit their own questions to be posed in upcoming episodes.
About the Find the AAAnswers Campaign
Find the AAAnswers is a multi-faceted public education campaign designed to raise awareness of abdominal aortic aneurysms (AAA) and drive at-risk individuals to be screened. The campaign is supported by the Find the AAAnswers Coalition, an alliance of concerned medical societies, including the American College of Preventive Medicine, Peripheral Vascular Surgical Society, Society for Vascular Nursing, Society for Vascular Surgery and Society for Vascular Ultrasound.
Medtronic, Inc. provides sponsorship for the program due to the lack of awareness and accurate information available to the millions of at-risk Americans. Former professional football quarterback and sportscaster, Joe Theismann serves as the campaign’s spokesperson due to his family history of AAA.
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