Eveo Gets Results at 2010 ASCO Trade Show

SAN FRANCISCO, CA–(Marketwire – July 15, 2010) –  With the innovative use of several emerging technologies, San Francisco-based digital healthcare agency Eveo made a big impression at the 2010 ASCO trade show. The 46th Annual meeting of the American Society of Clinical Oncology (ASCO) was held in Chicago, June 4-8, 2010, where more than 30,000 oncology specialists from around the world gathered to discuss the latest innovations in research, quality, practice and technology in cancer. Eveo (www.eveo.com) partnered with marketers to create customized, engaging programs that improved the overall quality of customer interactions and led to a dramatic increase in booth traffic.

Eveo’s Stereoscopic 3D Animation Video was viewed by over 1,000 participants at ASCO. In addition, the multi-touch technology and “Build a Patient” program were showstoppers as they deepened customer engagement and improved retention. Eveo also released several new applications for the iPhone and iPad that enabled health care providers to stay connected with their customers in a whole new way. “We knew the technologies we had in place were going to be a hit at ASCO,” says Eveo CEO and founder Olivier Zitoun, “but we didn’t expect the reaction to be as big as it was. The traffic in the booths was remarkable.”

Ensuring success at trade shows is no easy task. To maximize the potential for success, Eveo recommends following these simple best practices:

1. Start planning for the launch of new technologies early in the booth planning process. The more time you spend up front, the more smoothly everything will go.
2. Perform live technology testing for new programs as part of the booth planning and set up process. This is often overlooked, but an important key to success.
3. Train reps and booth personnel on new technologies prior to the show. Reps should be focused on demonstrating exciting new technologies, not learning them as they go.
4. Optimize booth staffing by utilizing reporting and tracking for all show displays.
5. Send post-conference surveys to customers and corporate participants to learn about what worked and what didn’t.
6. Make sure there are clear signs and directions for each display, especially if it is a new technology.
7. To maximize ROI, develop programs that reps can use in the field after the show or health care providers can access digitally and/or via mobile devices. 

To enlist Eveo’s help in your next tradeshow, contact [email protected]. For a full list of Eveo’s services, visit http://eveo.com/what-we-do/.

ABOUT EVEO
For innovative e-marketing strategies and powerful digital solutions, many of the world’s leading pharmaceutical, biotech and medical device companies depend on Eveo, a full-service independent digital healthcare agency headquartered in San Francisco. Founded in1999, Eveo is led by CEO Olivier Zitoun and a seasoned management team with extensive backgrounds in healthcare and interactive. Eveo’s core capabilities encompass all facets of digital marketing, as well as non-traditional web solutions, video production, 3D animation, tradeshow solutions, mobile applications, multi-touch experiences and more. The agency has a staff of over 150, with field offices in Chicago, New York, New Jersey and Philadelphia. Over the course of its ten years in business, Eveo has collected over 70 industry awards and in 2010 was named the #1 Independent Digital Healthcare Agency in the U.S. (based on 2010 Agency List ranking agencies by revenue). Eveo is redefining the e in e-marketing. Visit: www.eveo.com