Eisai Inc. will add more than 200 new contract sales representatives to its Metabolic Business Unit, bringing the total sales force for BELVIQ® to approximately 600, triple the size from when the FDA-approved prescription therapy for chronic weight management became available in June 2013. This expansion, which becomes effective on July 1, 2014, will allow Eisai to reach approximately 90,000 physicians.
The increase in sales representatives follows Eisai’s recent launch of a national television advertising campaign which encourages those who continue to struggle with their weight to speak to their doctor about the potential of BELVIQ, when combined with diet and increased activity, to help them lose weight and keep it off. (To view the advertisement for BELVIQ, visit http://www.multivu.com/mnr/7161051-eisai-launches-national-television-campaign-belviq-lorcaserin-hcl-civ)