Healthcare Communications Go Mobile — A Varolii Webinar

SEATTLE, WA–(Marketwire – November 29, 2010) – With changing consumer expectations and the increased use of mobile devices, healthcare organizations need to find ways to engage members and patients in new ways. But, if achieving behavioral change was as simple as sending a text message, everyone would be eating a healthy diet, exercising regularly and would never smoke.

In this complimentary Webinar, Dr. George Gellert, senior healthcare advisor for Varolii Corporation, and Elizabeth Boehm, principal analyst at Forrester Research, will share insights into how healthcare consumers’ expectations are changing and how healthcare organizations can use mobile devices to engage members and patients in an effective way.

WHEN: Thursday, December 2, 2:00 – 2:45 p.m. ET / 11:00 – 11:45 a.m. PT

WHAT: A complimentary Webinar discussing why patient communications are critical to changing patient behaviors. Attendees will learn:

• How patient preferences impact the effectiveness of communications
• How to improve program adherence with a cross-channel communication strategy
• Why patient communications will be critical to achieving healthier outcomes

WHO: Dr. George Gellert, MD, senior healthcare advisor for Varolii, is a physician epidemiologist and executive with 20 years of experience in health information and communication. Dr. Gellert is the former Chief Medical Officer and EVP for HCORP Inc. and Senior VP of Strategic Alliances at WebMD. 

Elizabeth Boehm, principal analyst at Forrester Research, joined Forrester in 1997 and became co-founder of Forrester’s healthcare and life sciences practice in 1999. She continues to lead the healthcare and life sciences research community, and her own research focuses heavily on the topic areas relevant to healthcare customer experience.

REGISTER: https://www.varolii.com/en/go/2010/smshcwebinar