For Millions With Untreated Hearing Loss, the Holiday Season Can Be Especially Difficult

WEST PALM BEACH, FL–(Marketwire – November 23, 2010) – For many of the millions of hearing impaired Americans, especially the 27 million living with untreated hearing loss, the holidays may not be all that happy, says audiologist Dr. Cindy Beyer.

Dr. Beyer, senior vice president of HearUSA, Inc. (NYSE Amex: EAR), one of America’s largest hearing care and hearing aids companies, said, “Studies have linked hearing loss to stress, frustration, and social isolation, which can easily be intensified at holiday gatherings with families and friends, when many of those with hearing impairment may find conversations both difficult and isolating.”

“Hearing loss is often labeled ‘the invisible handicap’ because there are no outward signs of a handicap or limitations,” said Dr. Beyer. “As a result, we are unlikely to be aware that accommodations may be necessary to avoid a breakdown in communication.”

Dr. Beyer offers suggestions for making holiday meals and celebrations more comfortable and enjoyable for those with hearing impairment, as well as for the people around them.

• Speak clearly and distinctly, but not too fast — and never shout.
• If you are asked to repeat something, do so without raising your voice and appearing annoyed.
• If your comment or question is still not being understood after repetition, reword it. Some words are easier to understand than others.
• In a group situation, be sure the hearing-impaired person is included in the conversation. If not, bring them back in.
• When speaking, look directly at the person and try not to be more than five feet away. 
• Your facial expressions, gestures and overall body language are important aids in communicating, so try to be sure you have the listener’s attention and that the room is well lit.
• Conversation is greatly enhanced when there is no distracting background noise from a radio or television.
• Dining out? Choose a quiet restaurant. Noisy conversations and the clatter of dishes and tableware in a crowded dining area are barriers to effective communication.
• Ask if there is anything you can do to make communication easier. For example, conversation will be much easier to understand in a room with carpeting and well-upholstered furniture than in a room with tiled floors, high ceilings or wooden furniture.

While almost all hearing loss can be successfully treated with hearing aids, only 25% of the 36 million Americans with hearing loss have hearing aids, according to the Better Hearing Institute. They note that most hearing aids users report significant improvement in their interpersonal relationships and social lives.

“Today’s digital hearing aids are smaller, smarter and more comfortable than ever before,” added Dr. Beyer. “During this holiday season, I can think of no kinder act than encouraging a loved one or a friend with untreated hearing loss to consider the positive impact hearing aids could have on their lives, and help them arrange for an evaluation by a licensed hearing care practitioner.”

About HearUSA
HearUSA, Inc. (NYSE Amex: EAR) is the recognized leader in hearing care for the nation’s top managed care organizations through its network of more than 2,000 hearing care providers and 176 company-owned centers. HearUSA is the nation’s only hearing care network accredited by URAC, an independent, nonprofit health care accrediting organization dedicated to promoting health care quality through accreditation, certification and commendation. HearUSA is also the administrator of the AARP Hearing Care program, designed to help millions of Americans aged 50+ who have untreated hearing loss. For more information about HearUSA visit www.hearusa.com.