SOURCE: Patient News
NEW YORK, NY and TORONTO–(Marketwire – August 10, 2010) – A diverse marketing mix that includes and addresses communication preferences of readers is essential to any marketing or advertising campaign, and print marketing and direct mail still remain an integral part of that mix, says Patient News, a leading dental marketing solutions company.
“Statistics show that most marketers have found that online channels demonstrate greater value when distributed in conjunction with direct mail applications, reinforcing the value of print in the marketing mix,” said Karen Galley, President of Patient News.
Baby Boomers, who have an annual spending power of $2.1 trillion and account for upwards of 60% of all healthcare spending, actively shop through the mail and keep mail pieces for future reference. According to a research study by JWT BOOM and ThirdAge Inc., 90% of Baby Boomer women surveyed have seen a print ad and later visited the online site. As women make more than 85% of all healthcare buying decisions, this adds up to significant business that can be attributed to print marketing such as newsletters, direct mail or custom postcards.
In addition, the coveted 18-49 consumer group welcomes, reads and responds to printed materials. Close to 90% of this group sort through mail immediately, nearly 80% read direct mail advertising, and about 70% use coupons received in the mail.
“Print is an amazing online traffic generator, and it delivers consistent response rates,” said Galley. “People are more willing to try new brands than ever before, and those over 50 years old, the primary target for most of our dentists, are more likely than any other group to read and respond to direct mail pieces.”
For additional information on dental newsletters, variable data services, dental postcards, printed or e-dental advertising from Patient News call 800.667.0268 or visit www.Patientnews.com.
To read more on this topic, visit: http://www.patientnews.com/pressreleases/print-dental-marketing-in-mix.html.
About Patient News:
Patient News is North America’s most comprehensive and innovative provider of direct mail, newsletters, postcards, email newsletters, and referral cards. Founded in 1992, the company produces award-winning healthcare and dental marketing products in Canada, the United States, and the United Kingdom.
Contact:
Joanne Bishop
Vice-President
Patient News
800-667-0268
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