Ninety Percent of Physicians Are Affiliated With at Least One Hospital, According to New SK&A Survey

IRVINE, CA–(Marketwire – July 22, 2010) – For marketing, sales and research professionals who need to understand the complex relationship of physician-to-hospital affiliations, SK&A, A Cegedim Company, today announced the release of an enhancement to its Office-Based Physician database that links practicing physicians to hospitals. SK&A has identified 1,143,420 hospital affiliations for the 680,000 physicians in its industry-leading database. Ninety percent of doctors are affiliated with at least one hospital. The average physician is affiliated with 1.7 hospitals.

SK&A enhanced its database of affiliations by surveying more than 235,000 U.S. medical offices over a six-month period to determine the unique connection between physicians and the hospitals within their sphere of practice or specialty. The survey was conducted by SK&A’s Research Center in Irvine, Calif., as part of its daily telephone verification of medical site information.

“Understanding the distinct and multifaceted relationship between physicians and hospitals is absolutely essential to succeed in today’s competitive marketplace,” said Dave Escalante, SK&A’s Vice President of Data and Information Solutions. “SK&A clients, across 12 major U.S. industries, need this important affiliation information to better plan and execute their sales, marketing and market-research programs. High-quality affiliation data enables more effective selling to physicians, supports enhanced targeting and segmentation, and provides more insight into the complex relationships that influence and drive market behaviors,” continued Escalante.

Through this latest delivery, SK&A has expanded its comprehensive, fully telephone-verified database of affiliation information in healthcare. For example, SK&A has identified 320,197 physicians who are affiliated with group practices. Affiliation coverage includes the ability to accurately identify the sites and personnel within:

• Integrated health systems and networks
• Hospital systems and networks, defined by ownership or affiliation
• Group practice networks
• Affiliated nursing homes
• Affiliated healthcare providers, professionals, administrators, executives and office personnel to health systems, hospitals, group practices, and nursing homes.

All of the affiliation information managed by SK&A, including the newly enhanced
physician-to-hospital affiliations and the baseline reference database, is available in Cegedim Dendrite’s OneKey service.

SK&A clients utilize affiliation information to:

• Deliver more accurate online directories of physicians for patient searches
• Understand the influence health systems and hospitals have on their network (e.g. EHR adoption and pharmaceutical sales rep access to physicians in medical offices)
• Enhance coordinated marketing and sales-resource planning and execution
• Accurately define markets and their overall potential.

About SK&A, A Cegedim Company
SK&A is a leading provider of healthcare information solutions and research. SK&A, as part of Cegedim’s global OneKey® offering, researches and maintains contact and profiling information for over two million healthcare practitioners, including 900,000-plus prescribers. SK&A also offers the only 100-percent telephone-verified database of email addresses of U.S. prescribers and professionals working at active healthcare sites. SK&A’s customers include many of America’s most recognized healthcare, life sciences and pharmaceutical companies. Please visit www.skainfo.com for more information or www.skalivecounts.com for counts and ordering. SK&A is part of the France-based Cegedim S.A. Group.

About Cegedim
Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,600 people in more than 80 countries and generated revenue of €874 million in 2009.
Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit www.cegedim.com.

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