Interactivation Health Networks Bolsters Out-of-Home Ad Sales Team With Addition of Seasoned Account Executive

NEW YORK, NY–(Marketwire – June 29, 2010) –  Interactivation Health Networks, parent company of the Newborn Channel and Patient Channel, the nation’s most comprehensive in-hospital TV networks, today announced the appointment of Chana Stern as Account Executive, Ad Sales, for both channels.

Formerly with Everwell TV, Chana joins Interactivation with over 10 years experience in the Out-of-Home media space. A seasoned executive, Chana will provide agencies with an additional point of contact for advertisers seeking expertise in point of care, place based media, as demand for both networks continues to grow.

“Demand for digital out-of-home video advertising, particularly as it relates to hospitals as a fourth screen location, has grown significantly over the past year,” said Suzanne Fleming SVP of Sales at Interactivation Health Networks. “Chana’s familiarity with both place based media advertising and the health industry at large will be key assets for us as we continue to meet the needs of our growing list of advertisers.”

Newborn Channel and Patient Channel provide marketers with unparalleled access to their target consumers in a highly trusted environment. 

About Interactivation Health Networks
The Patient Channel and The Newborn Channel are the most comprehensive in-hospital TV networks. Delivered directly to patient rooms and waiting areas, the Channels provide viewers with original, award-winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by healthcare professionals. The Newborn Channel broadcasts baby care and postpartum programming for new parents, reaching 60% of new moms. The Patient Channel features both condition-specific and preventative health programming to empower and inform patients. The channels are currently available in over 2,700 hospitals nationwide.